The titular sponsor of this year’s ORC European Championships, Dr Irena Eris, is a brand valued for years by Polish women and symbolizing the essence of good taste and style. The company provides its consuments with the highest quality cosmetics, but the area of its activities also covers other areas associated with activity and healthy sporty lifestyle.
Dr Irena Eris has been promoting women’s golf in Poland since 2007 and it organizes one of the most prestigious ladies’ golf competition in this part of Europe – Dr Irena Eris Ladies’ Golf Cup. The tournament is an event where there is a sports competition on the golf course in an atmosphere of harmony, comfort and luxury in the SPA Hotel Dr Irena Eris Wzgórza Dylewskie.
Sailing is the sport besides golf and chess, that Dr Irena Eris also promotes. At sea you have to meet the demands, follow certain rules, and when we can not do something – ask for help, act in a team. The team wins, not the leader. Promoting such behaviors, not only in business, but also in everyday life, is very important for the brand.
– Dr Irena Eris, who cares for the beauty of women and beauty canons, tries to engage in beautiful sports – explaines the involvement of title sponsor Joanna Łodygowska. – Sailing is just a beautiful sport. We are glad that we are conected with the event, which will attract to Gdansk the finest sailors from all over the continent. We like to engage in spectacular and unconventional initiatives.